Market Update — C21 Team
July 2026 Edition | Prepared by Doug Foulds, Managing Broker
At a Glance
Key Insight
Overall sales-to-active-listings sits at 13% — right at the edge of buyer’s-market territory. June’s ten per cent sales bump didn’t carry into July; GVR Chief Economist Andrew Lis called it “one step forward, one step back,” with apartment sales down 18% doing most of the damage.
Prices are holding relatively steady for now — the composite benchmark slipped just 0.9% month-over-month — but with active listings running nearly 27% above the 10-year seasonal average, there’s plenty of room for buyers to shop and for softness to persist if sales don’t pick back up.
What’s Hot
Attached homes / townhomes — best-performing segment at 15.8% S/A, essentially flat on sales YoY (-1.1%) while everything else fell harder. Best story to tell right now.
What’s Not
Apartments — sales down 17.8% YoY, new listings down nearly 17%. Weakest segment this month and the one dragging the overall numbers down.
For Buyers
- Selection is excellent — active listings are 26.8% above the 10-year average.
- They aren’t in any hurry, but they’re active for the right price — use that to negotiate.
- Apartments especially favour buyers right now with the softest sales ratio.
For Sellers
- Price to today’s market — benchmark prices are down 6-7.5% year over year across all types.
- With 16,476 competing listings, presentation and pricing accuracy matter more than ever.
- Attached/townhome sellers have the strongest hand this month — 15.8% S/A ratio.
3-Month Outlook
Expect the holding pattern to continue into fall. With inventory elevated and July sales stepping back from June’s gain, don’t expect a strong seasonal push — watch apartments in particular for further softening.
12-Month Outlook
BCREA’s July “Phantom Recovery” report points to a gradual, not dramatic, recovery — household confidence remains fragile amid trade and economic uncertainty, with a more meaningful rebound not expected until 2027.
Winning Strategy This Month
This is a selection-and-negotiation market, not a rush market. Lean into that with buyers — there’s real room to find the right home and negotiate terms, especially on apartments.
With sellers, the conversation is about realistic pricing and standout presentation. Point to the attached/townhome segment as proof that well-priced, well-marketed listings are still moving.