Hashtags are a very powerful tool in real estate marketing that not everyone is taking advantage off. In this blog, we want to let you know why you should be using hashtags and which ones too.
Why do hashtags exist? The idea is that by using this #s we can segregate groups based on different topic conversations. That being said, hashtags are the perfect tool to be “discovered” given that a specific community is interested in that specific topic. They are the perfect tool to increase awareness and engagement in your platform.
Hashtags are a way to increase your leads and awareness organically.
A question we often get asked is: should we use a bunch of random hashtags in each of our posts? The answer is NO. We are all about real estate, we want to efficiently deliver the right content to the right people – those interested in seeing it.
Which hashtags should you be using? It depends on your content. Ask yourself, is this a general real estate post, a “just listed” post, a service post, a neighbourhood post, etc.?
That will help you narrow down the hashtags you should use for your post.
Here is a list of hashtags you should be using:
This is just a baseline, please note that trending hashtags are always changing so it is important to stay on top of trends. This is why it is good to actively use social media to understand the local hashtags trends in your area.